Fastseo company provides SEO, web design and digital marketing services.

SEO or search engine optimization, In order to improve the performance of your site based on search engine standards and attract more visitors is done. Many factors affect your SEO, from the words used in the text and content to the inbound links to your site from other sites, sometimes ensuring the proper structure of your site for search engines is called SEO. FastSEO is a SEO agency in Bratislava Slovakia.

The most important question that users ask themselves is what exactly is the definition of SEO? SEO is a set of activities that we do in site design, content strategy and content production to gain a better position in Google search results and attract more visitors to the site.

But SEO does not end here. SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has changed to Search Experience Optimization, which is equivalent to optimizing the user experience of the search, in other words, we must pay special attention to the user's satisfaction with the result.

The concept of SEO is not only related to search engines but also site optimization for visitors is one of its main factors. In recent years, Google policies have been aligned with the expectations of visitors to the sites.

What is the impact of user behavior on SEO?

New Google algorithms, especially the RankBrain algorithm, try to analyze user behavior when searching and optimize the results according to the same ranking. Each time a user searches for a phrase on Google and selects one or more results in Google Bids. Google will pay close attention to users' choices. For example, if a site ranks low in Google results but many users click on it, Google will improve its position.

In addition, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from the time a user enters your site until they search for the same phrase on Google again.

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What is the importance of SEO?

Most internet users find the pages they are looking for from major search engines such as Google, Bing and Yahoo. Therefore, proper SEO is your key to get more traffic. In addition, search engines provide users with what they are looking for, so they will have more trust in your site compared to online advertising, which shows what SEO is worth and why it should be considered.

Keywords searched by users are very important in search engines, experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any type of advertising and will cost you less in the long run. There are other important factors besides SEO such as digital marketing. You can use FastSEO digital marketing services.

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Why do search engines need SEO?

Google is a smart engine but it still needs the help of users, they are always trying to provide better results to Internet users, however there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with poorer content.

Black hat and white hat SEO

Using SEO techniques to satisfy customers and observing all the rules and principles in this direction is called white hat SEO, but using the weakness of search engines and their deception techniques along with not caring about the satisfaction of visitors is known as the black hat method. Once a month, however, Google will identify these black hat techniques and punish sites that have used this method.

What are the most important steps of SEO?

SEO and site optimization is a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact on this process. To succeed in SEO, we need 3 main factors, which are:

• Technical SEO

Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, responsive version design are called technical SEO. To start content marketing activities, we first need a strong platform and standard site.

• Content marketing

Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing valuable content, tagging and categorizing, internal linking can be considered part of the content marketing process. Success in SEO is almost impossible without content.

• Targeted linking

Adhering to SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your site. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting are called SEO Off-page.

What is the best way to learn SEO?

The SEO training process is a bit complicated and time consuming. Usually when you are looking for a specific point or topic, you will come across an educational article in the field of SEO that provides you with accurate but limited information in the same field. By reading this article, you may be interested in SEO and look for more articles and tutorials.

Studying educational articles is valuable and useful, but it has a major drawback. After a while, your mind will be paradoxical and scattered. To prevent this from happening, we suggest that you look for comprehensive resources or SEO training books once you are familiar with SEO concepts. The best way to learn SEO is as follows:

1. Read a basic book

There are many online books that teach you the basics and general concepts of SEO. These books will help you to get acquainted with the common terms in this field very quickly and learn the right way to start SEO.

1. Read articles or watch specialized videos

After reading the book, you will get an initial acquaintance with the concepts, but to use them, it is better to spend more time for each of them and check out specialized articles or educational videos related to that topic.

1. Participate in SEO training courses

Once you have gained relative knowledge and experience in the field of SEO, it is no longer logical to spend time on personal learning and reading the article. You can complete your knowledge in a short time by participating in specialized SEO training courses and learn many practical techniques.